The NINETYGO Story

Brighten up your journey

Why NINETYGO?

Because 100% is a destination, but 90 is a journey.100% implies something finished, static, unchangingly perfect. But the world is never complete, and neither are you. We chose "90" because it stands for uncompromising quality with room to explore. We craft reliable, smartly designed gear that doesn’t take itself too seriously — made for the wanderers who cherish the thrill of the open road far more than the rigid perfection of a fixed map.We build the solid, dependable quality you need for every trip, while leaving space for the beautiful, unplanned moments that make travel truly unforgettable. Don’t just arrive. Keep going.

NINETYGO，Brighten up your journey.

NINETYGO was born.

Feb/2015

NINETYGO Aluminium Smart Luggage won the iF Design Award.

Feb/2017

NINETYGO PC luggage ranked No.1 in sales during Tmall 11.11.

Nov/2017

NINETYGO launched the world’s first self-balancing, auto-follow luggage at CES USA.

Jan/2018

NINETYGO Business Travel Luggage won the Red Dot Design Award.

Mar/2018

NINETYGO × REINEREN “ Touching the Void ” Fashion Show.

Mar/2019

NINETYGO × Sesame Street co-branded collection launched.

Jun/2020

NINETYGO × Marvel Avengers New co-branded collection released.

May/2021

NINETYGO × STAFFONLY “ Procrastinating Progress ” Fashion Week debut.

Oct/2023

NINETYGO × Shanghai Fashion Week HOBO Luggage debut.

Oct/2024

NINETYGO × ILM Offenbach [Germany] Official exhibition debut in Europe.

Feb/2025

NINETYGO × TRIP&CO SS2026 Shanghai Fashion Week.

Oct/2025

  • Asia

  • Europe

  • America